The ultimate guide for navigating the chaos, avoiding the MSO traps, and scoring the best bud in the Garden State this holiday.
As Thanksgiving approaches, weed smokers are stocking up their inventory and getting ready for the 3-day event. Green Wednesday has become a staple among cannabis shoppers, with cannabis sales reporting record numbers—industry data shows a 46% surge in orders and a 53% revenue spike compared to typical Wednesdays.
This proves that Dispensaries will be competing for the biggest sales and best giveaways this Thanksgiving season! In fact, Green Wednesday has now surpassed 4/20 in pure transactional volume. As a Jersey native that loves to smoke cannabis, I put together the ultimate playbook for finding the best sales in the Garden State. Below is a break-down of what NJ has to offer for Green Wednesday 2025!
The State of the Stash: Market Overview 2025
Let’s keep it real—Green Wednesday isn't an industry secret anymore. In New Jersey’s rapidly maturing market, November 26, 2025, is the stress test. We are seeing a stark "strategic divergence" this year.
On one side, you've got the corporate giants—the Multi-State Operators (MSOs) like Ascend and Curaleaf—using their vertical integration to drop 30-50% discounts because they own the whole supply chain. On the other side, you have the independent rebels—shops like Emerald Tea Supply Co., Nightjar, and Blue Oak—who can’t match those margins but are winning on vibe, delivery, and curated menus.
The Corporate Play: Volume & Verticality
The big boys are weaponizing their size. By controlling the grow and the register, they can offer discounts that would bankrupt a mom-and-pop shop. Here is the breakdown of the MSO heavy hitters.
| Dispensary (MSO) | Headline Deal | The Strategy |
|---|---|---|
| Ascend (AWH) Rochelle Park, Fort Lee, Montclair |
30% Off Storewide
35-40% Off Ozone/Effin Brands
|
The Aggressive Discounter. While Illinois gets 25%, NJ gets 30%, signaling a tougher battleground here. They are also pushing 30% off wholesale to partners like Cannabar. |
| Curaleaf Bellmawr, Bordentown |
50% Off Select Flower
"Feed the Block" CSR Initiative
|
The "Loss Leader" Titan. Selling 50% off house brands and 30% off bulk (14g/28g) to act as the "Costco of Cannabis." |
| Rise (GTI) Bloomfield, Paterson |
30% Off GTI Brands
20% Off Partners (Stackable)
|
Brand Ecosystem Play. They protect their premium "Rythm" brand image while offering stackable discounts for Vets (20%) and hardship (10%). |
| Zen Leaf (Verano) Neptune, Elizabeth |
"Green Week" Specials
Daily 50% Flash Sales
|
The Rebrand. Using "Early Bird" incentives to smooth out traffic and using 50% off deals to clear aging SKUs like Encore edibles. |
Deep Dive: Ayr Wellness & "Menu Engineering"
Ayr isn't just slapping a sticker on things; they are using a scalpel. Their "Buy 2, Get X" deals force you to spend more to save more.
Ayr's 2025 Discount Architecture
- Ozone Gummies Buy 2, Get 1 for $1
- Kynd Select Strains (3.5g) $25 Flat Rate (Door Buster)
- Haze Concentrates Buy Any, Get Free Dab Kit
- G-Pen Connect Hardware 55% Off (Liquidation)
Strategy: Clearing out hardware and pushing the average basket size over $100.
The Independent Rebellion: Hyper-Local & Hustle
While the MSOs fight a price war, the independents are fighting a culture war. They know they can't sell eighths for $25 forever, so they are offering what corporations can't: service, speed, and local love.
Emerald Tea Supply Co. (Bloomfield)
The Logistics Innovator
The Deal: 100% Free Delivery (Orders >$50) + 10% Off for Bloomfield Residents.
They are removing the "convenience tax." Why wait in line at Rise when Emerald brings it to your door for free?
Union Chill (Lambertville)
The Aggressive Indie
The Deal: 50% Off Verano/Curaleaf brands (Price Match) + $200 Gift Card Contest.
They are matching MSO pricing on MSO brands to keep customers from driving to the big box stores. That's a margin sacrifice for loyalty.
Nightjar (Bloomfield)
The Curated Boutique
The Deal: 15% Off Green Lightning + 20% Loyalty Stacking.
Focusing on quality. 30% off Bloom Vapes and 25% off OGeez Sativa Gummies for the functional user.
Natural Apothecary (Belleville)
The Volume Bundler
The Deal: Kynd Gummies (3 for $10) + Green Lightning (2 for $45).
Effective price per eighth: ~$22.50. They are competing directly with street prices.
City Leaves (Egg Harbor Twp)
The Coastal Connection
The Deal: 25% Off Garden Greens & Rythm + Rewards (100 pts = $10).
Perfect intercept point for shore traffic. Curated deals for the vacation mindset.
Blue Oak (Bloomfield)
The Stacking Specialist
The Deal: 20% Off Smokiez + 15% Off Pyramid Live Resin.
Crucial for the "Density War" in Bloomfield. They stack 10% discounts for Med, Vets, and Residents.
The Last Mile Battleground: Delivery Dynamics
It’s not just about the store anymore. Delivery is the new frontier for 2025.
- TerpTaxi: The premium choice. They focus on speed, discretion, and coverage rather than rock-bottom pricing. Ideal for privacy-focused buyers.
- Weedies & Lady L: A "Green Week" partnership (Nov 21-28). Lady L provides the inventory; Weedies provides the "Uber Eats" style logistics.
-
A21 Wellness: Using digital coupon codes like
SAVVY30andOZONEto track ROI and drive delivery traffic.
What's in the Bag? Product Trends for 2025
1. The Death of the $60 Eighth
The era of the mandatory $60 eighth is officially cooked. We are seeing a "race to the bottom" in flower pricing. Through bundling (like Natural Apothecary's 2 for $45), the effective floor has dropped to $22.50. Even premium brands like Rythm are hitting the $35 range.
2. Edibles: Functional & Social
Retailers are marketing edibles specifically as "Thanksgiving Survival Tools." Jersey Meds in Pennington is pushing Zzzonked Gummies ($24.50) for sleep, while &Shine edibles are dropping as low as $14 for impulse buys.
Regional Dynamics: The Density War
North Jersey (Bloomfield/Paterson): It is a "Buyer's Market." With Rise, Nightjar, Emerald Tea, and Blue Oak all within minutes of each other, shops are fighting tooth and nail. Smart consumers are "dispensary hopping" to get the best specific item from each store.
Central Jersey (Lambertville/Trenton): Union Chill acts as a magnet for river towns. Simply Pure in Trenton is running a "High Harvest Month" with $25 fresh flower deals to capture commuter volume.
South Jersey (Interstate Flow): The proximity to Philly drives volume at Curaleaf Bellmawr. City Leaves captures the coastal traffic.
Word to the Wise: The digital streets (r/NewJerseyMarijuana) are watching. There is high skepticism about "fake markdowns." Platforms like Catalyst are countering this with "No Fake Markdown" guarantees. Always cross-reference pricing on Dutchie before you head out.
The BluntTalkzz Final Playbook
Green Wednesday 2025 is a buyer's market. Here is how you win:
- ✓ For Bulk Flower: Hit Curaleaf or Union Chill for 50% off ounces.
- ✓ For Premium Flower: Go to Rise or City Leaves for 25-30% off Rythm/Garden Greens.
- ✓ For Edibles: Natural Apothecary has the "3 for $10" Kynd gummies deal. Unbeatable.
- ✓ For Convenience: Stay home. Use Emerald Tea Supply Co. for free delivery if you're in North Jersey.
- ✓ For Vapes: Ascend is doing 30-40% off Ozone. Stock up for the winter.
- ✓ For Experience: Visit Nightjar or BestBuds for a curated, lower-stress environment.
Stay High, Stay Safe, and Happy Thanksgiving!