The 20 Most Popular Pre-Rolls in New Jersey 2025
Flavor, Potency & Fan Favorites: The Real Deal on NJ's Joint Scene
Aight, let's be real. Nobody has time to grind, roll, and lick a perfect joint every single time. We love the ritual, but convenience is king. That's why the pre-roll scene in Jersey is straight-up exploding. It's the fastest-growing part of the whole legal market, and it's not even close.
But here's the catch: New Jersey has some of the highest weed prices in the country. So when you're dropping your hard-earned cash on a pre-roll, it better not be some dry, canoeing, trim-filled tragedy. You want flavor, you want potency, and you want to know you're getting your money's worth.
That's where we come in. We dug deep into the sales data, the dispensary menus, and—most importantly—what real smokers on Reddit and social media are saying. We're ranking the top 20 brands hitting shelves right now, from the heavy-hitting infused joints that'll send you to space to the budget-friendly multi-packs that keep you right all week. This is the real-deal guide to the 20 most popular pre-rolls in New Jersey for 2025.
Part 1: The Lay of the Land: What's Goin' On in the NJ Market
The Pricey Paradox
First thing's first: it ain't cheap out here. The average price for *any* cannabis item in NJ is a steep $31.29, one of the highest in the US. But even with those prices, sales are *still* climbing. This tells us two things: y'all love your weed, and you're getting smarter about where you spend your cash. The market is split. You've got folks willing to pay top dollar ($40+) for a premium pack from a brand like Lowell, and you've got the daily smokers who just want something that hits, driving brands like Pete's Farmstand (at a $10 average) to the top. There is no middle ground.
The Infused Tsunami
This is the single biggest trend, period. Sales for "Connoisseur / Infused" pre-rolls—joints dusted with kief, laced with oil, or packed with THCa diamonds—are up a mind-blowing 139.7% year-over-year. People want potency, and they want it now. But get this: infused joints are only 7% of the pre-roll market here. In a mature market like Cali, they're 60%. That means this wave is just getting started. Brands that are mastering the infused game, like RYTHM, are printing money.
The Big Picture: NJ by the Numbers
- $3 Billion: Total revenue since adult-use sales kicked off in April 2022.
- $1 Billion: Annual sales hit in 2024. Jersey is a major player.
- +34.3%: The year-over-year *surge* in pre-roll sales, while the overall market actually cooled off a bit.
- $14.5 Million: How much cash pre-rolls brought in... in September 2025 *alone*.
The bottom line: Pre-rolls aren't just a category; they're the engine keeping the whole state's burgeoning cannabis industry moving forward.
Part 2: The Official Blunttalkzz NJ Pre-Roll Power Rankings 2025
We didn't just pull these names out of a hat. We looked at the hard sales data (who's moving units), brand velocity (who's growing fast), and the real-world buzz (what you're saying online). This is the definitive list.
The Top 20: Master Ranking Table
| Rank | Brand Name | Known For | Vibe & Strategy |
|---|---|---|---|
| TIER 1: THE MARKET LEADERS | |||
| 1 | Garden Greens | High-Potency Multi-Packs (2 & 5pk) | The Volume King. Everywhere. |
| 2 | Lowell Herb Co. | Premium Multi-Packs (6 & 10pk) | The Lifestyle Brand. (Organic, matches incl.) |
| 3 | RYTHM (GTI) | Infused Singles ("Remix" w/ THCa) | The Infused Juggernaut. Potency. |
| 4 | Pete's Farmstand | Value Singles (~$10) | The People's Champ. Affordable & Strong. |
| 5 | Miss Grass | Wellness Mini Multi-Packs (5pk) | The Curated High. (Fast/Quiet/All Times) |
| TIER 2: THE MAJOR CONTENDERS | |||
| 6 | Ozone (Ascend) | Value Multi-Packs (3 & 5pk) | The "Sleeper" MSO Brand. Over-delivers. |
| 7 | Verano (Verano) | Mini & Infused Multi-Packs | The MSO Giant. "Swift Lifts" & "Holy Union". |
| 8 | Dogwalkers (GTI) | Mini Multi-Packs ("Mini Dogs") | The On-the-Go. Convenience is key. |
| 9 | Kind Tree (TerrAscend) | Value Multi-Packs (2 & 5pk) | The Reliable Budget-Smoker's Choice. |
| 10 | Cookies | Premium 2-Packs | The Hype Brand. (Berner's baby). |
| 11 | Crops | Craft Pre-Rolls | The Overlooked Quality. Solid sales. |
| 12 | The Growfather | Craft Pre-Rolls | The Craft Contender. Strong loyal following. |
| TIER 3: NICHE CHAMPS & RISING STARS | |||
| 13 | Pre Roll King of Jersey | Locally-Themed ("Pork Rollz") | The Local. All about that Jersey pride. |
| 14 | Hillview Farms | Craft Multi-Pack (5pk) | The Riser. Jumped from rank 30 to 14. |
| 15 | (the) Essence (Verano) | Small-Batch Multi-Pack | Verano's boutique, terp-focused line. |
| 16 | Fernway | Infused Pre-Rolls | The New Infused Challenger. Big flavor. |
| 17 | Grassroots (Curaleaf) | Value Multi-Pack (5pk) | Curaleaf's value play. |
| 18 | Anthem | Value 10-Pack & Blunts | The Bulk Buy. For the heavy user. |
| 19 | Craft Kings | High-Potency Infused (40%+) | Purely potency-focused. |
| 20 | Legend (TerrAscend) | Value Single (~$10) | TerrAscend's answer to Pete's. |
Part 3: Deep Dive – The Top 5 Heavy Hitters
Knowing the list is one thing. Knowing *why* they're on top is how you shop smart. Let's break down the kings of the castle.
1. Garden Greens (The Undisputed Champ)
- Monthly Sales: $1.67 Million
- The Product: High-volume multi-packs (2-packs & 5-packs).
- The Vibe: Pure market dominance. Garden Greens is *everywhere*. They're on every promo list and in every top-seller case.
- The Word: People associate them with reliable, high-potency, and good value. When other brands disappoint, Reddit users often point to Garden Greens as the safe bet. Their 5-packs (2.5g total) for around $45 are a market staple.
2. Lowell Herb Co. / Lowell Smokes (The Premium Pick)
- Monthly Sales: $1.06 Million
- The Product: Premium, effect-based multi-packs (6-packs & 10-packs).
- The Vibe: A full-on lifestyle brand. They sell an *experience*. The eco-friendly pack comes with branded matches and a strike pad. They don't sell "strains"; they sell "A Shore Thing Sativa" or "The Chill Indica."
- The Word: People love the smooth, even burn (no canoeing) and the classy, clean feel. It's the pre-roll you're not afraid to pull out at a party. You pay for that experience, though—their average item price is over $40.
3. RYTHM (The Infused Juggernaut)
- Monthly Sales: $1.00 Million
- The Product: High-potency infused singles and packs.
- The Vibe: All about that potency. As a top national brand from GTI, they have the power to dominate. Their "Remix" line, infused with THCa diamonds and kief, is their weapon of choice.
- The Word: Overwhelmingly positive. People chase the rich flavor and heavy effects of their infused joints. Their parent company's (GTI) dispensaries (Rise, Zen Leaf) run constant promos on them, getting everyone hooked. A 1g infused single for $25 is a common "treat yourself" buy.
4. Pete's Farmstand (The People's Champ)
- Monthly Sales: $0.97 Million
- The Product: The $10 value single.
- The Vibe: A pure value play. No-nonsense, no flashy marketing. Just an affordable joint that *works*.
- The Word: This is the "no-nonsense hitter." It's the go-to for the budget-conscious daily smoker. People are consistently surprised that something so cheap can be so "affordable and strong," even for those with high tolerance. They move almost 100,000 units a month by just being cheap and good.
5. Miss Grass (The Curated High)
- Monthly Sales: $0.87 Million
- The Product: Wellness-focused mini pre-rolls (5-packs).
- The Vibe: Women-founded, stylish, clean, and *smart*. They target new smokers or anyone who wants a predictable high without the anxiety. Their product names say it all: "Fast Times" (Sativa), "Quiet Times" (Indica), "All Times" (Hybrid).
- The Word: People love this brand because it delivers *exactly* what it promises: a manageable, clean high. It's the perfect "I want to chill, not get wrecked" option. At one point, their three simple products held 13% of the *entire* NJ pre-roll market. That's a masterclass in branding.
Part 4: The Rest of the Pack – Contenders & Niche Champs
The top 5 get the glory, but the rest of this list is full of MSO giants, scrappy locals, and rising stars. These are the other top cannabis brands you need to know.
The Major Contenders (Ranks 6-12)
This tier is stacked with MSO in-house brands that have massive distribution and recognition.
- Ozone (Rank 6): Ascend's "sleeper" brand. People say it consistently over-delivers on flavor and effects for the price. Their 3-packs are a smart "bridge" buy.
- Verano (Rank 7): A true giant. You know their "Swift Lifts" minis. They're also pushing into the infused game with their potent "Holy Union" line.
- Dogwalkers (Rank 8): GTI's *other* top-10 brand. While RYTHM is for potency, Dogwalkers is for convenience. Their "Mini Dogs" are perfectly named for a quick, casual smoke.
- Kind Tree (Rank 9): TerrAscend's affordable, reliable choice. A go-to for everyday smokers who love 5-packs. Quality can be hit-or-miss according to Reddit, but the value is strong.
- Cookies (Rank 10): The global hype brand. Berner's baby has insane brand recognition, but the sales data shows that in NJ, hype doesn't always beat value. It's not in the top 8 for sales, and many online call it an overhyped "marketing company" with a dull high. Jersey smokers want a good deal, not just a blue bag.
- Crops (Rank 11) & The Growfather (Rank 12): Two solid craft players with loyal followings that have cracked the top tier, proving quality can compete with MSO scale.
Niche Champions & Rising Stars (Ranks 13-20)
These are the brands winning by being different—either by repping local pride, pushing potency, or showing rapid growth.
- Pre Roll King of Jersey (Rank 13): You can't beat this strategy. They lean hard into Jersey pride with names like "Pork Rollz." It works.
- Hillview Farms (Rank 14): The one to watch. This brand shot up from rank 30 to 14, meaning their craft 5-packs are catching on *fast*.
- Fernway (Rank 16): A newer infused brand making noise with big flavor and potent joints. A direct challenger to RYTHM.
- Anthem (Rank 18): This brand is for the bulk buyer. They focus on big 10-packs and blunts for the high-volume, value-focused consumer.
- Precious (Unranked but Notable): A new brand to watch and the first black woman-owned pre-roll company in NJ. They've hit the market with 3-packs and a powerful brand story.
Part 5: The Multi-Pack Game & The "Word on the Street"
Why Multi-Packs Run New Jersey
In a market this expensive, value is everything. And value comes in multi-packs. At one point, 16 of the top 20 best-selling pre-roll products in the state were 5-packs. Consumers have done the math.
Singles (1g)
The "Try-Before-You-Buy." Mostly for high-potency infused joints (RYTHM, Verano) or a new strain.
5-Packs (1.75g - 3.5g)
THE MARKET KING. This is the sweet spot. Dominated by mini-rolls from Miss Grass, Dogwalkers, and Kind Tree. It's the perfect balance of convenience and bulk-buy savings.
3-Packs (1.5g - 2g)
The "Smart Bridge." A low-risk way to try a multi-pack without committing to a $35+ 5-pack. Brands like Ozone and Precious use this to "bridge" you from a single to a pack.
Large Packs (6, 7, 10+)
The "Stash Box." For the heavy user or a party. Lowell (premium 10-packs) and Anthem (value 10-packs) own this space.
The Word on the Street (aka Reddit)
Here's what real savvy consumers are *really* saying online. It's not all good news.
The Good (What People Praise):
- Convenience. This is #1. No one wants to roll.
- Good Deals. People love to brag about finding deals at specific dispos, showing how price-conscious everyone is.
- Potency. When an infused joint *actually* hits, people will sing its praises.
The Bad (The Common Complaints):
- THE PRICE. This is, and will always be, the top complaint in Jersey.
- Dryness. The #1 product quality complaint. Opening a pack to find dusty, old flower.
- Canoeing. The sign of a poorly rolled or packed joint. Infuriating at NJ prices.
- MSO Hate. A lot of frustration with the big MSOs, who people feel are chasing profit and letting quality slide.
A recent study in March 2025 finding high levels of yeast, mold, and bacteria in some licensed NJ pre-rolls doesn't help. This all points to a massive opportunity for any brand that can *prove* it's fresh and clean.